Pet behaviourist Karen Wild and vet Robert White-Adams (with a little help from David Tennant) talk about the science behind the first films for cats and dogs designed to help calm them around fireworks and loud noises. (synopsis via Laughing Squid)
This is a genius idea.
Bring together the warm, dulcet and altogether calm and welcoming tones of David Tennant, best known as the whimsically engaging tenth incarnation of Doctor Who, and dogs and cats, to create a series of videos to calm animals freaked out by loud noises like fireworks.
It’s a wonderful initiative spearheaded by insurance company More Than that recognises that our deearly beloved pets need to be diverted and reassured when things get a little (or a lot) too overwhelming for them.
Watch these delightful videos with your pets and you might find yourself a whole lot more zen too.
MORE THAN has created the first film for cats that is scientifically designed with the intention of reducing stress caused by fireworks and loud noises. Guided by extensive scientific research the film features a range of animate and inanimate objects, including fish and swaying trees, and a soothing narration from David Tennant. The film loops a number of times to reinforce feelings of calm among cats. It is designed to be played a number of times to cats suffering from noise phobia to help combat nervousness and stress.
MORE THAN has created the first film for dogs that is scientifically designed with the intention of reducing stress caused by fireworks and loud noises. Guided by in depth scientific research the film has been shot in a dog’s colour vision, features slow-moving pastoral scenery, a cast of sedentary dogs and a voiceover by David Tennant using words and cadences that will relax dogs.