Tugging at the festive heartstrings. Join #BustertheBoxer in this year’s John Lewis Christmas ad

(image via YouTube (c) John Lewis)
(image via YouTube (c) John Lewis)

 

SNAPSHOT
This is the story of a little girl called Bridget who loves to bounce. When her mum and dad buy her a trampoline for Christmas, they soon discover that she isn’t the only one with a passion for jumping. (synopsis via Laughing Squid)

Christmas is almost upon us good people and that means that this year’s ad for the iconic John Lewis department store chain is upon us.

Marking a move away from what a store spokesman called “sadvertising” – this is reference to last year’s Man on the Moon ad which wasn’t sad at all but sweetly poignant and the first time I’d featured an ad on the blog; frankly I think I prefer it to this year’s effort, lovely though it is – the new ad features one humungously-big trampoline, an eager boxer and some natural interlopers in the form of foxes, badgers, squirrels and hedgehogs who get to the Christmas present way before its intended recipient, Bridget (Summer, a six year old girl from London).

It’s sweet, adorable and touching – although the family’s reaction to Buster the Boxer getting his festive bounce on looks more Grinch-like than anything else – and feature British electronic outfit The Vaults singing a cover of Randy Crawford’s 1980 song “One Day I’ll Fly Away”.

Even so, it yet again reaffirms that even commercial endeavours like a department store can warm and cheer the heart and get us ready for the most wonderful time of the year ahead.

 

 

 

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