“We are the (flying) Men in Black”: Air New Zealand’s funky new air safety video

Air New Zealand continues its awesome tradition of imaginative safety videos with a Men in Black-themed number (image courtesy Air New Zealand)
Air New Zealand continues its awesome tradition of imaginative safety videos with a Men in Black-themed number (image courtesy Air New Zealand)

 

Let’s be honest.

Not a lot of us pay attention to the necessarily ubiquitous safety videos that every airlines plays before takeoff.

I am one of the very few who actually does it, figuring knowing how survive the “unlikely event of an aircraft crash” – see I have even memorised the lingo that goes with them – might actually come in handy (and to be honest, because the male flight attendants quite often look mighty handsome in their corporate outfits; yep, totally objectifying them, moving on thank you …)

Knowing safety videos don’t usually get much passenger lovin’, Air New Zealand has invested quite a bit of time and creative effort over the years – see here and here – in making their reminders about seat belts, oxygen masks and life rafts something worth watching every time.

This time around, they have called on Sony’s Men in Black franchise, members of Air New Zealand’s All Blacks rugby team and a host of international rugby greats to create a safety message you’ll find both entertaining and I daresay, useful, according to Jodi Williams, Air New Zealand’s Head of Global Brand Development:

“We’ve worked with the All Blacks on previous safety videos and thought it would be fun this time around to have them step into the shoes of the other highly trained Men in Black. The result is not only entertaining but makes people sit up and take notice of the key safety messages.”

It’s got music, a cheeky sense of humour, insanely good rhyming and “American actor Rip Torn reprises his role as Chief of the Men in Black” and there’s a very good chance you won’t ever want to look away from an airline safety video, well at least the ones made by Air New Zealand, again.

And you likely won’t forget it in a hurry either … unless you know the Men in Black flash their memory-wiping thingy at you …

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